![Daniel Markham](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="48" height="48"><rect fill-opacity="0"/></svg>)
Product strategy is simple.
But that doesn't mean it's easy.
Here are 10 resources to help you create a strategy you can actually execute
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![Daniel Markham](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="73" height="73"><rect fill-opacity="0"/></svg>)
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Strategy vs tactics: why the difference matters by
Knowing the difference between strategy and tactics can mean the difference between success and failure:
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="640" height="640"><rect fill-opacity="0"/></svg>)
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The relationship between vision, strategy, and positioning by
How the connections between the three tell the story of your product:
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="679" height="303"><rect fill-opacity="0"/></svg>)
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How to define your product strategy by
A step-by-step approach to creating a product strategy that works:
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="680" height="452"><rect fill-opacity="0"/></svg>)
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Best practices for developing a product strategy by
A practical guide to building an actionable strategy that resonates:
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="680" height="454"><rect fill-opacity="0"/></svg>)
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The product strategy stack by
Understanding the relationship between mission, company strategy, product strategy, roadmaps, and goals:
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="360" height="203"><rect fill-opacity="0"/></svg>)
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Mastering product strategy by
How to make sure everyone's on the same page when it comes to strategy:
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="129" height="129"><rect fill-opacity="0"/></svg>)
art19.com
Productboard founder and CEO Hubert Palan on mastering product...
Hubert Palan, CEO and founder of Productboard chats to Intercom's Rati Zvirawa
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Product strategy requires teamwork by
You can't create strategy in a bubble and just cascade it down:
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![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20"><rect fill-opacity="0"/></svg>)
Melissa Perri
@lissijean
·
One big issue I see hold scaled companies back from doing great #prodmgmt is the lack of team work in middle management and exec layers. /1
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Stages of strategy maturity by
The steps between thinking you don't need a strategy, to knowing and executing one:
Quote Tweet
Shreyas Doshi
@shreyas
·
Stages of strategy maturity
1: We don't need a strategy
2: We need a strategy but don't have one
3: We have a strategy but it isn’t articulated
4: We have an articulated strategy but our execution is disconnected
5: We are cohesively executing on a known & rigorous strategy
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There's no guarantee your product strategy will work. Here's how to derisk it by
Your strategy is a hypothesis, not your final answer:
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="680" height="383"><rect fill-opacity="0"/></svg>)
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That's it!
If you enjoyed this, please:
1. Retweet the first tweet, it really helps!
2. Follow me for more tweets and threads about product management, creativity and innovation.
Thanks for reading 
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Summary:
10 resources that will significantly improve the way you do product strategy.
From , , , and others.
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At work:
Engagement = (Everyday joy × Recognition × Optimism for the future) ÷ Sacrifice
Burnout = 1 ÷ Engagement
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Don't let marketing use your product roadmap as a sales pitch.
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Just saw the term “PMaaS” aka “Product Management as a service” and I am immediately thinking about building this as a subscription service with different pricing tiers. Anyone interested to become a co-founder?
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Tomorrow is my last day at my company. Looking forward to new challenges and bigger checks 
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80% product managers solve problems that don't exist
This is an expensive mistake
By doing this, they invest resources in a solution no one wants
How to fix: spend 80% time on discovery / problem validation and 20% on creating /shipping solutions
Reply with 
to know more
to know more15
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Is this considered mind-blowing because it’s Facebook? I’ve never written a PRD in my entire career (10 years) at all kinds of companies…
Quote Tweet
Zev Lapin
@ZevLapin
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1/ If you’re a PM, this will blow your mind:
Within weeks of joining Facebook (Meta) back in 2019, there was a Q&A session between a PM who had been at FB for 4 years and all of us incoming PMs.
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What is the obsession with NPS scores? Let’s talk about this for real.
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Product management literary classics:
Bonfire of the Vanity Metrics
A Tale of Two Backlogs
Pride and Prejudiced A/B Tests
Launch's Labours Lost
The Rime of the Overburdened Calendar
Great Expectations (of a new feature)
Roadmap Revisited
What have I missed?
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16 mentoring matches sent out today, exceeding my pilot goals.
A few folks responded with enthusiasm and that made my day! 
Lots more to do and many more people to help. More to come.
As for me, I’m resting up for the workweek ahead.
Good night, y’all.1
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There’s no reason why PM principles can’t be applied in your own personal life:
Vision: where do you want to be long-term?
Strategy: broadly what will you prioritise?
Objectives: what will you focus on now?
Key results: how will you know you’re on track?
#prodmgmt
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As a PM always celebrate small wins 
.
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I don't know why anyone is surprised that Product, Engineering & Design people have different decision making patterns, & need lots of discussions to be in alignment.
Broadly speaking, to be highly skilled at one of those requires you to have a different mindset than the other.
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I know he’s a sociopathic narcissist and nothing he says or does should surprise me, but this is flipping INSANE commentary by a former president of the the United States.
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Sahil Kapur
@sahilkapur
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Trump says Putin's military move on Ukraine is "genius."
"Putin is now saying, 'It’s independent,' a large section of Ukraine. I said, 'How smart is that?' And he’s gonna go in and be a peacekeeper... We could use that on our southern border."
"Here’s a guy who’s very savvy."
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I finally got my security for #prodmgmt blog published! If you're a product manager who doesn't know anything about product security, now is a great time to learn
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="680" height="459"><rect fill-opacity="0"/></svg>)
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fishing for right synonym for a #prodmgmt talk…
"Product managers should be deeply *skeptical* of user-presented solutions.” But *skeptical* has negative connotations.
Upbeat positive word for 'we’ll inspect deeply and not nec believe what you tell us’?
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Shuffle through thousands of website layouts until you come across the purrrrfect one 
Tinder for website layouts: meow.ph/shufflelayout
Tinder for website layouts: meow.ph/shufflelayout9
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Realizing that you have to choose daily where to put your focus is hard.
Shipping the perfect product is an illusion; compromises cannot be avoided.
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